Search Engine Optimization and Search Engine Marketing are two ways to drive traffic to a website. Search Engine Marketing involves optimizing webs pages such that they rank higher in search engine results pages and therefore driving organic traffic to a website. Search Engine Marketing on the other hand involves getting paid traffic to a website. In order to ensure that a website gets sufficient converting traffic, Search engine Optimization and Search Engine Marketing need to go hand in hand. Search Engine Marketing however is a great way to drive large amounts of traffic to a new website.
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