Definitely the biggest area of learning for me in the last month and a bit has been link building – there are a huge number of ways to get links out there and it is really a minefield as so many methods can harm your SERPS position instead of helping.  I am thinking of writing a summary of these methods as I know this would have been helpful to me about 6 weeks ago!!

In other news – I have been surprised to see my fitness site continue to bring in long tail targeted traffic but not convert into sales – in many cases not even converting to clicks to the merchant.  After a few weeks of feeling very disheartened by this I have taken a good look at the product pages as I realised I am obviously not doing something as well as I could be.  Affiliate marketing seems to be full of these realisations, where you think you have done something fine, but then return to it after a few weeks (or days) hindsight and realise you could do a whole lot better.  In the case of the fitness site – I really needed some images on there, as relying on the product images that were on the ECU’s (easy content units) just wasn’t attracting enough attention.  I also reformatted the ECU’s themselves and moved them up the page, as often they were falling below the fold – meaning that visitors were likely just to disappear from the page before even seeing the link I want them to click.  So with those changes made, I will let you know how the new pages fare!