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Definitely the biggest area of learning for me in the last month and a bit has been link building – there are a huge number of ways to get links out there and it is really a minefield as so many methods can harm your SERPS position instead of helping.  I am thinking of writing a summary of these methods as I know this would have been helpful to me about 6 weeks ago!!

In other news – I have been surprised to see my fitness site continue to bring in long tail targeted traffic but not convert into sales – in many cases not even converting to clicks to the merchant.  After a few weeks of feeling very disheartened by this I have taken a good look at the product pages as I realised I am obviously not doing something as well as I could be.  Affiliate marketing seems to be full of these realisations, where you think you have done something fine, but then return to it after a few weeks (or days) hindsight and realise you could do a whole lot better.  In the case of the fitness site – I really needed some images on there, as relying on the product images that were on the ECU’s (easy content units) just wasn’t attracting enough attention.  I also reformatted the ECU’s themselves and moved them up the page, as often they were falling below the fold – meaning that visitors were likely just to disappear from the page before even seeing the link I want them to click.  So with those changes made, I will let you know how the new pages fare!

I spent the first two weeks of January adding content in the form of product pages and exercise articles – and spending some time doing link exchanges, forum posting and article writing.  The site got indexed within about a day of me putting it up initially – and last week it made about 4 sales, the total commission from these is about £5.  So quite a small start, but I was happy that it was getting picked up for long tail searches – as currently it only appears as number 7 on the first page for its main keyword.

This brings me onto the issue of it being optimised for a misspelling – when you google the misspelling, the big G tries to correct your mistake and even inserts two results for the correct spelling above the rest of the results – so even if I continue to link build/add content then the best I can hope for is effectively number 3.  A silly oversight really – and one that I could have avoided – I posted about this about a week ago on the A4U forums and the consensus is really that optimising sites for misspellings is a pointless activity as Google will only get better at correcting them.

So I will continue to add to the site and get it a few more links, then my plan is to leave it a while and see how it does.  As the experience in terms of ranking etc. will be valuable.  I am now on the search for a new niche to focus my main energy on – preferably one that I stand a chance of getting to number 1 for!